First things first, a label consists of five elements, and each element must be considered when choosing a label.
These elements are:
Ask yourself…How will the label be used? What is its purpose? Identifying the application for the label is a great place to start, because it provides context for the other four factors to consider.
The next factor to think about is the environment in which the labels will be used. This step is critical to label material selection. The label’s elements — adhesive, face stock and topcoat — must be able to withstand the environment for the label to perform successfully and continuously.
Next, consider the surface to which the labels will have to adhere to.
After you have identified the surface elements that will influence your adhesive choice, the next factor you need to think about is the regulatory requirements for the labels.
There’s an alphabet soup of regulatory agencies and requirements out there, so consider:
The final factor to consider when choosing a label is the print technology. To achieve the best results, it’s important to match the print technology with the application and environment.
First, you must determine whether to purchase pre-printed labels or to print in-house as needed. For the latter, most common in-house printing methods are Thermal Transfer, Laser, Inkjet, Dot Matrix or Direct Thermal.
Selecting the best label materials for your application needs can be overwhelming. These five steps are a great way to identify the most important elements that will affect your label’s success. We have addressed all these elements when grouping our most popular label materials into Label Brands by their specific performance features making it easier for you to choose the product best suited for your application needs.